Hello. I'm Frederik Vincx, a Brussels based digital creative with special moves in design and art direction.
I combine a job as an interaction designer at advertising agency Content Cowboys with running the web startup Prezly. Prezly offers social media press releases.
Check out recent work below or find more work on Flickr.
When you're on Facebook at the office it's just too obvious. Anyone can see that you're reading the status updates of your friends and commenting away. To bypass that we developed Sneaky Status. It's Facebook and Twitter. All in the bloody boring interface of Excel.
| Role: | Concept & interactive art direction |
| Client: | Ourselves |
| Agency: | Content Cowboys |
People can win surfing trips to the best beaches on the globe by playing a quiz and a web game. Content Cowboys created a 360 campaign leading people to the website.
| Role: | Web design & interactive art direction |
| Client: | 2BE |
| Agency: | Content Cowboys |
BIL can be described as a mix between improvisational theatre and football games. It a fun bunch of grownups unleashing their inner child in front of a live audience. Content Cowboys takes care of their visuals and web presence.
| Role: | Design, development and management |
| Client: | BIL |
| Agency: | Content Cowboys |
Prezly brings a new breed of press releases: rich media content with social context that is highly shareable so influencers can easily retell your story. Prezly is the baby of my friend Jesse, strategist at the agency Boondoggle, and myself.
| Role: | User experience, design and frontend development |
| Client: | Self employed at jailhouse |
We cocreated a short movie aimed towards informing youngsters about the dangers of gambling. Content Cowboys also took care of the website where the entire movie can be watched and downloaded. I developed the website using the Gaia flash framework.
| Role: | Web development |
| Client: | Kansspelcommissie |
| Agency: | Content Cowboys |
A campaign inviting youngsters to show their vision of studying in Antwerp on their own body. Famous artist Vitalski will create a visual manifesto for the students made out of all the entries.
| Role: | Creative and design |
| Client: | Antwerpen Studentenstad |
| Agency: | Content Cowboys |
An online contest where youngsters can send in texts to influence an ongoing photo story.
| Role: | Creative, design and development |
| Client: | Samsung Belgium |
| Agency: | Content Cowboys |
Belgian rockstar Tim Vanhamel was looking for a new band online. People could show their skills and a lucky few got selected to be part of Tims new band.
| Role: | Design and development |
| Client: | Vodka Absolut Belgium |
| Agency: | Content Cowboys |
For the Europalia festival celebrating Chinese culture we created the campaign image and website for the Tang Exposition.
| Role: | Art direction, design and development |
| Client: | Provincie Antwerpen |
| Agency: | Content Cowboys |
We placed anti-speeding advertisements in many popular online games for Xbox Live.
| Role: | Creative |
| Client: | Belgian Institute for Road Safety (BIVV) |
| Agency: | Saatchi & Saatchi Brussels |
A service from VLAM allowing people to browse through a large collection of plants intuitively.
| Role: | Structure, wireframeing and art direction |
| Client: | Flemisch institute for agriculture (VLAM) |
| Agency: | Saatchi & Saatchi Brussels |
We created the interactive section of integrated campaigns for several car releases and technologies. This included campaign sites, banners, screensavers, social media,...
| Role: | Creative, design & art direction |
| Client: | Toyota Europe |
| Agency: | Saatchi & Saatchi Brussels |
Carrefour has many different brands and services that were all being aligned. This included creating consistent new websites for their points of sale (GB, Hyper and Express) and services. With a team of technical and user experience partners Saatchi interactive Belgium lead this process. We also created several campaign sites, banners and e-newsletters.
| Role: | Design & art direction |
| Client: | Carrefour Belgium |
| Agency: | Saatchi & Saatchi Brussels |
Durf denken (dare to think) is the recruitement and image campaign for the university of Ghent. We invited students to create anagrams to uncover hidden meanings of iconic images and personally uploaded pictures.
| Role: | Structure, wireframes & art direction |
| Client: | Carrefour Belgium |
| Agency: | Saatchi & Saatchi Brussels |
Website, newsletter & corporate documents for Peter, who takes care of the bookings of about 200 international bands and 15 bands of the Benelux. The site has a backoffice so the team can easily update all of the content. Tom Hautekiet created the identity.
| Role: | Information architecture, design, implementation |
| Client: | Peter Verstraelen |
| Freelance |
For the past decade I created the websites for this Flemish band.
| Role: | Design and development |
| Client: | De Mens |
| Freelance |
Find more work on Flickr